Cause-related marketing (CRM) is a strategic alliance between a business and a nonprofit organization to market an image, product, or service for mutual benefit and to address pressing social issues.
A strategic alliance is a long-term partnership between two or more organizations that collaborate to achieve mutual benefits and gain a competitive advantage.
Virtual cooperation refers to a group of companies that form a temporary alliance using a computer network to accomplish a shared objective. This strategic collaboration allows businesses to leverage each other's strengths and resources without the need for physical proximity.
