Survey Research

Gallup Poll
The Gallup Poll is a longstanding method of gauging public opinion on various issues, originally developed by Dr. George Gallup. The term has evolved to symbolize public opinion polling more generally.
Random-Digit Dialing (RDD)
Random-Digit Dialing (RDD) is a technique used to generate telephone numbers randomly for survey research, allowing access to both unlisted and listed numbers. It ensures a representative sample by ensuring that every possible number has a chance of being selected.

Accounting Terms Lexicon

Discover comprehensive accounting definitions and practical insights. Empowering students and professionals with clear and concise explanations for a better understanding of financial terms.