Telemarketing refers to the use of the telephone as an interactive medium for promotional purposes. It encompasses both outbound calls, where the telemarketer initiates contact with potential customers, and inbound calls, where customers call to place orders, inquire about products or services, or voice complaints. Telemarketing is also known as teleselling and serves as a response vehicle to support print, broadcast, catalog, and direct-mail promotions.
Teleselling, a subset of telemarketing, involves the use of telephone communication to sell products or services directly to potential customers.
