Direct response advertising is a type of advertising where the consumer's interaction with the product is primarily through the ad itself, typically resulting in an immediate response such as a phone call or returned coupon. This form of advertising aims to eliminate intermediaries in the purchasing process.
A broadcast media plan that schedules advertising announcements to run during a variety of radio and/or television programs. This schedule provides an advertiser with a wider audience for the advertising dollar than sponsoring a single program would achieve.
Television support refers to the use of television advertising broadcasts as a complementary component of a larger multimedia marketing campaign. This strategy is often employed to direct the audience to additional, more detailed information presented in another medium, such as a newspaper insert.
A special reduced rate offered for the purchase of multiple radio or television time slots to be broadcast at intervals within a specified period of time, typically within a day.
