An incentive fee refers to a payment or fee given as a motivation to encourage participation, often in situations such as becoming part of a test-marketing audience group. This term is extensively used in various fields including finance, marketing, and business management.
A market test is the exposure of goods or services to a small sample of the entire market to test various marketing strategies. This helps in evaluating the potential demand for a product before a full-scale launch.
A Package Code is an identification code used by direct marketers to track and compare the effectiveness of different mailing packages, particularly when testing new promotional packages against control packages.
Test marketing is a form of marketing that occurs during the product-testing step of the overall product development process, where selected areas are chosen for the actual introduction of the product. Sales and consumer reactions are monitored for an overall evaluation.
