In the context of commerce, a trial buyer is an individual or entity who participates in a trial offer, allowing them to test a product or service before fully committing to a purchase. This strategy is often used to attract potential customers by lowering their initial investment risk.
A soft-offer technique that allows a first-time buyer to examine, use, or test a product for a short period of time before deciding to purchase or return it; also called free trial offer, free examination offer.
